Did you know that 74% of people use social media when making purchase decisions? Social media plays a fundamental role in nudging people towards buying your products or using your services. But theres more to social media than just posting ? you need to run social media ads to reach new leads and help them […] The post Social Media Ad Best Practices: How to Create Killer Social Media Ads That Dri...

As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it.

One thing weve heard over and over is that logging into social media analytics tools can leave marketers feeling a little lost. Sure you can see the reach and engagement of your posts but how is this really impacting your business? Social media tools have been great at giving us social media metrics. But they terribly lack […]