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Age Dynamics

by mwilson 23. February 2012 09:43

Some interesting news today, recent data reports concerning smartphone demographics has been released revealing that limited budgets still make room for the coveted pieces. While 30% of those aged 35-44 years and making less than $15,000 yearly possess smartphones, that percentage increases when the demographic turns to those age groups of (18-24) and (25-34) by 56% and 43% respectively. What makes these numbers so significant concerns the 2011 poverty mark which was drawn at $10,890. What is being insinuated by those reading the reports is that older generations view the smartphone as a luxury and the youth sees it as a staple. It’s hard to decipher whether these reports reveal a zeitgeist of technology or a cohort effect, what is evident is the disparity in perspective.


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