Supplemental Website Content

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Search Engines encourage supplementary content for greater user experience.

With our new Feed Flows product, we can pull from hundreds and thousands of existing content feeds, and pull relevant information specific to your industry that complements your product, service, or existing information.

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With Feed Flows, the system learns the wants of you and your users to deliver content that is fresh and relevant for your website or social media.

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Secrets to Creating More Engaging Seasonal Content

No content marketing calendar would be complete without seasonal content. Discover how to use seasonal content for the first day of summer, back-to-school time, Halloween, or the winter holidays to engage and entice your target audience. The post Secrets to Creating More Engaging Seasonal Content appeared first on The Shutterstock Blog.

EU Copyright Directive: one step forward, two steps back

We support updating copyright rules for this digital age, recognize the value of content that creators and rights holders produce and care deeply about journalism. We all share a belief in the social value of knowledge and content, and when publishers and creators succeed, we succeed. European lawmakers recently agreed on a final text of a new copyright directive. Many voices, including consumer ...

10 Effective Ways to Create Web Content That Drives Action

A web copy, whether created or curated, is aimed at driving positive customer actions. If written well, the website content can translate into leads, customers, and sales. Businesses literally break their banks to get a powerful, sales-driving website that flaunts aesthetically pleasing designs, user-friendly navigation, robust shopping carts, and a multitude of bells and whistles. Is that all a ...

YouTube SEO: How to Rank Your Videos From Start to Finish

Within 7½ months, we achieved some killer rankings on YouTube for some of the most sought after keywords in our industry. While rankings are geographically targeted and always in flux, here are a few examples: We arent a viral sensation,… Read more › The post YouTube SEO: How to Rank Your Videos From Start to Finish appeared first on SEO Blog by Ahrefs.

How to think like a content designer

Lorem Ipsum never produces any accurate test resultsIve spent a lot of time talking about the value of content designers. But the truth is, that until you actually work with one you might underestimate the benefits. The list is long, but here are the main ones:Youll apply content strategy to your whole site and user journeysContent will elevate the visual designYour vocabulary will be more aligne...

7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention

Content, content, content. It seems like content is the only thing anyone can talk about these days. Youve probably read post after post about how content is king at least a dozen times. However, despite your best efforts, you cant seem to see what the content hype is all about. You write blog posts. You […]

The Future of Content Marketing: Its Not What You Think

Have you heard the saying, content is king? Well, of course, you have. But creating more content wont necessarily get you more search traffic. Youve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesnt mean writing in-depth content that is […] The post The Future of Content Marketing: Its Not What You Think app...

The latest consumer-based trends in e-commerce UX

3 key crowdsourcing techniques brands are using to drive online sales.Competition online is getting increasingly fierce.New technology-driven Direct-To-Consumer brands are popping up every week, on every phone, on every street corner.Companies seek new ways to get ahead. Building new forms of sales-focused content. Producing it all themselves is time-consuming and expensive. Thats why the smartes...

The Best 7 Tools for Building Websites and Pages

This sponsored article was created by our content partner, BAW Media. Thank you for supporting the partners who make SitePoint possible. Website-building solutions have been around a long time. But a new generation has arrived. One that exploits new technologies like responsive and mobile platforms. Today, you can build anything for a client or a business. Anything from a simple one-page site to ...

Enabling a safe digital advertising ecosystem

Google has a crucial stake in a healthy and sustainable digital advertising ecosystemsomething we've worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful. And every year, we share key actions and data about our efforts to keep the ecosystem safe by enforcin...

Building user-friendly products with UX writing

Photo by Nicole Honeywill on UnsplashI have been reading a lot about interfaces and copy, and Im seeing a lot of people professing that digital products must be user-oriented and user-friendly. I totally agree with that, as great user experience is created by a combination of awesome UI, UX, and Copywriting. Think about it, whats the point of designing a super cool button when the call-to-action ...

A New Content Order for the Multi-Channel, Multi-Modal World

Learn how the Master Content Model delivers the framework to future proof content across an ever-evolving and expanding content ecosystem, including conversational UIs, like Chatbots, automated content interactions, and rich interactive content experiences.

Flickr announces all public Creative Commons works are now protected from deletion

Just days before Flickr mass deletes photos across its platform, the company has decided to hit its users with some good news. In a blog post on Friday, Flickr announced that it will allow free accounts to host and upload more than the 1,000 photo limit if the photos are licensed freely under Creative Commons. Users can change their current photos to Creative Commons licensing, as well as upload ...

Okta to acquire workflow automation startup Azuqua for $52.5M

During its earnings report yesterday afternoon, Okta announced it intends to acquire Azuqua, a Seattle, Wash. workflow automation startup, for $52.5 million. In a blog post announcing the news, Okta co-founder and COO Frederic Kerrest saw the combining of the two companies as a way to move smoothly between applications in a complex workflow without […]

Creative agency Virtue introduces genderless voice Q to challenge biases in technology

Siri, Alexa, Google Assistant, Cortana and Bixby — almost all virtual assistants have something in common. Their default voices are women’s, though the role that plays in reinforcing gender stereotypes has been long documented, even inspiring the dystopian romance Her.” Virtue, the creative agency owned by publisher Vice, wants to challenge the trend with a […]

How to Execute the Skyscraper Technique (and Get Results)

In 2015, Brian Dean revealed a link building strategy he used that had an 11% success rate. This tactic even doubled his organic traffic in 14 days. He called it the Skyscraper Technique. And I think its fair to say… Read more › The post How to Execute the Skyscraper Technique (and Get Results) appeared first on SEO Blog by Ahrefs.

Why Your Marketing Strategy Needs Agile Content Creation

When the resources to create new and interesting content stagnate, agile content creation becomes a vital part of any team's marketing strategy. Learn the hows and whys of agile content creation in this simple breakdown. The post Why Your Marketing Strategy Needs Agile Content Creation appeared first on The Shutterstock Blog.

How to Earn More Links: Adding Context to Content Analysis

Why does this matter? Because most of us base our content strategy on the most linked content on a topic. Too often, that focuses attention on great websites rather than great content. Many of the top performers are mediocre articles… Read more › The post How to Earn More Links: Adding Context to Content Analysis appeared first on SEO Blog by Ahrefs.

The Beginners Guide to Small Business SEO (6 Easy Steps)

I know a fair few small businesses owners. Theyre busy people. My brother and his friend run a small wedding videography business. Theyre fantastic at what they do, but when it comes to marketing their business online, theyre amateurs, to… Read more › The post The Beginners Guide to Small Business SEO (6 Easy Steps) appeared first on SEO Blog by Ahrefs.

Being a design chameleon

Adapting to the ever-evolving field of designLast month (on Feb 13th to be precise) I had the opportunity to speak at a Women Who UX, Boston event called Women Talk Design. I cant express how wonderful this experience was. This blog post summarizes the key arguments I was trying to make.A little background about me. I was a Geeky-Artsy child who studied Engineering in India. However, I wanted to ...


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