Report: Google is losing advertising customers to an unlikely source: Amazon

Report: Google is losing advertising customers to an unlikely source: Amazon


            Report: Google is losing advertising customers to an unlikely source: Amazon

Google is losing hundreds of millions of dollars in search advertising revenue to consumer brands that are finding more success buying ads with Amazon.com, CNBC reports, citing six unnamed sources in the advertising industry. In some cases, specific consumer packaged brands have reportedly shifted half of their search ad budget from Alphabet Inc.-owned Google to Amazon. Thats particularly true fo...

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Original article from Austin Business Journal Technology updated 10/9/2018