How to Do Quarterly Ad Planning

How to Do Quarterly Ad Planning

Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. Thats why a campaign plan with a narrower windowsuch as a quarteris essential to marketing success. A quarterly ad campaign plan provides a more granular view of […]

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Original article from Kissmetrics Marketing Blog updated 10/21/2021