Here on the HubSpot blog, weve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms, content marketing terms, smarketing terms, email marketing terms, website optimization terms ... heck, even marketing acronyms.

The word crazy isnt usually a good thing. But when it comes to marketing, sometimes crazy is exactly what you need. Increasingly, guerilla marketing is gaining […] The post Guerilla marketing: Promotional ideas that are too crazy to work but do appeared first on Garage.

It's on every automotive marketer's mind: How can I prove — and improve — my ROI? Calculating your return on investment (ROI) helps you determine whether or not your marketing efforts were worth the investment. We all know you have to spend money to make money . . . but how can you spend as little as possible to make as much as possible? In the 2018 State of Automotive Marketing report, we survey...

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. What about ecommerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing?

The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby's International Realty of Weston, MA. Most real estate agents have a social media presence, but are they really giving home buyers and sellers what they want? Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor.

HubSpot, MarketingProfs, and other reputable sources suggest that there is a set list of best practices to be used in email marketing in order to drive engagement of your audience. The key to successful email marketing is first, knowing your audience, and second, tailoring best practices to work specifically for you. Below are three common knowledge best practices that many people use when market...

Email marketing startup Stensul is announcing that it has raised $7 million. Stensul spun out of founder and CEO Noah Dinkin’s previous company FanBridge. Dinkin explained via email that the startup isn’t competing with the big email service providers in fact, it integrates with ESPs including Salesforce Marketing Cloud, Oracle Marketing Cloud, Adobe Marketing […]

Some recurring tasks usually make me very uncomfortable and frustrated. After I started programming, I noticed that I had a powerful tool to solve all sorts of problems, including this one.In this post, Ill talk a little bit about a side project Ive worked on during my first month at Descomplicaa great digital education company located in Brazil, where Ive been working for the past 6 months.Since...