All marketing campaigns should meet certain goals, whether theyre related to acquiring new customers, increasing customer satisfaction, or selling more to existing customers. That holds true for content marketing initiatives everything from social media posts to ebooks, and everything in-between. In this article, well help you determine how to choose the correct KPIs to meet your business goals.

As a web pro or marketer, you’re being pulled in a thousand different directions every day. Between running your business, networking, managing projects and the […] The post Marketing automation Guide to getting started with a marketing automation system appeared first on GoDaddy Blog.

As marketing moves into more and more personalization, email marketing has taken on renewed importance. Its potential for personalized messaging is high, as brands can segment email lists and send targeted content to prospective and existing customers based on who they are and where they are in the sales funnel. Personalized emails can foster transaction […] The post SEO Email Marketing-Precision...