The Gmail Promotions tabs hot debut in 2013 caused mixed reactions. Some marketing pundits prophesied that it marked the end of email marketing as we had known it. Others were less dramatic, and stated that it would have a negative impact on the opens and clicks of bad marketing campaigns. But in 2019 email is […] The post Gmail Promotions Tab: A Guide to Optimize Email Delivery appeared first on...

(MARKETING) Why is Pantone's coral color causing a ruckus? Marketing is just marketing, right? Maybe not... The post A more environmentally sensitive Pantone color of the year appeared first on The American Genius.

(MARKETING) Video marketing now constitutes the majority of all web traffic - is your brand getting lost in the shuffle? The post Video marketing is here to stay – 5 ways to change your SEO strategy appeared first on The American Genius.

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. What about ecommerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing?

Were excited to sponsor these upcoming partner events. Join us to hear from some of the best and brightest minds in marketing, and you can learn more about our platform and partnerships while you’re there. BrightWave’s EiQ – March 14th, Atlanta Brightwaves Intelligent Email Gathering is a cutting-edge conference focused on email marketing trends and innovations. […]

Picture this: You run an eCommerce shop, and you just came up with an idea to create a roundup of your most romantic products for Valentines […] The post Drive traffic with holiday marketing campaigns on Pinterest appeared first on GoDaddy Blog.

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition.

For businesses to make the best decisions about where to invest their marketing budget, its critical that they understand user behavior on both their web and app properties. And while a website is often the first customer touchpoint, for many businesses, apps are where customers are spending more of their time. As a result, marketers need to capture audience insights from their app analytics that...