Have you ever purchased something because a well-known person you admire used the product or service? Im guilty of this in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new ski and followed Whitney for quite some time. I figured since she use...

After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you've finally finished the next big marketing campaign.

If integrated thoughtfully and authentically, there is an enormous potential for fashion in esports, especially for those who've entered as early adopters.